Washington Mutual Hosts a Giant Barbeque for Teachers - Event Marketer

Washington Mutual Hosts a Giant Barbeque for Teachers

DB_TeacherPalooza_2004 Ex
Brand: WASHINGTON MUTUAL
Agency: OPTS EVENTS
Awards: EX AWARDS — BEST ACTIVATION OF A CAUSE SPONSORSHIP/COMMUNITY TIE-IN
Year: 2004
WaMu set up the world’s largest barbeque in Chicago to herald the bank’s entry into the Windy City. As has proven successful elsewhere, the company focused on recognizing teachers as one of the anchors…
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