Warner Bros. Takes Comic-Con Fans 'Into the Storm'

Warner Bros. Takes Comic-Con Fans 'Into the Storm' - Event Marketer

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Warner Bros. Takes Comic-Con Fans ‘Into the Storm’

Case Study Details

Brand: WARNER BROS.

Agency: OMNICOM

Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF A SINGLE TECHNOLOGY (B-TO-C)

Year: 2014

The Warner Bros. film “Into the Storm” faced a veritable tornado of challenges, including a challenging subject matter and lack of built-in fan base. To raise awareness for the movie and get people…

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