WaMu Sends 14,000 Teachers to a Broadway Show - Event Marketer

WaMu Sends 14,000 Teachers to a Broadway Show

spotlight on teachers
Brand: WASHINGTON MUTUAL
Agency: OPTS EVENTS
Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (CONSUMER)
Year: 2003
Washington Mutual was two-for-two this year, with another program from last fall’s New York City introduction. WaMu was communicating a free checking product through advertising to win the battle…
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