WaMu Photo Contest Fosters Community Engagement - Event Marketer

WaMu Photo Contest Fosters Community Engagement

DB_EX_Washington Mutual_2003 Ex
Brand: WASHINGTON MUTUAL
Agency: OPTS EVENTS
Awards: EX AWARDS — BEST ACTIVATION OF A CAUSE SPONSORSHIP/COMMUNITY TIE-IN
Year: 2003
If the community considers you an outsider, they won’t acknowledge the brand—let alone hand over their financial nest eggs. Washington Mutual didn’t want to look like a stranger when it invaded…
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