Walmart Builds a Soccer Oasis for Hispanic Shoppers - Event Marketer

Walmart Builds a Soccer Oasis for Hispanic Shoppers

DB_CokeSoccer_2007 Ex
Brand: WALMART
Agency: EMG3
Awards: EX AWARDS — BEST MULTICULTURAL EVENT CAMPAIGN
Year: 2007
Ya’gotta admit: Leveraging soccer’s World Cup as a play to reach Hispanic consumers is still the most popular way to engage this target. Perhaps the reason so many brands go that route is that well-executed…
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