Vodafone Sets Off Edible New Year's Eve Fireworks - Event Marketer

Vodafone Sets Off Edible New Year’s Eve Fireworks

DB_EX_Vodafone_2014 Ex
Brand: VODAFONE
Agency: WASSERMAN
Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (CONSUMER)
Year: 2014
With its New Year’s Eve activation in London, Vodaphone accomplished an industry first—an edible fireworks display. The program’s 360-degree multi-sensory experience engaged hundreds of thousands…
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