Visa Takes Olympics Fans Everywhere They Want to be - Event Marketer

Visa Takes Olympics Fans Everywhere They Want to be

DB_Visa_2014 ETA
Brand: VISA
Agency: MRY
Awards: EVENT TECHNOLOGY AWARDS — BEST OVERALL USE OF SOCIAL MEDIA (B-TO-C)
Year: 2014
The 2014 Winter Olympics in Sochi, Russia, were a key moment for Visa. The brand wanted to reposition itself on the global stage and tell consumers through its sponsorship activations that the brand is…
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