Virgin Mobile Gives Times Square the Full Monty - Event Marketer

Virgin Mobile Gives Times Square the Full Monty

DB_EX_Virgin Mobile_2003 Ex
Brand: VIRGIN
Agency: US CONCEPTS
Awards: EX AWARDS — BEST INTEGRATED P.R.PROGRAM FOR AN EVENT
Year: 2003
New wireless carrier Virgin Mobile stopped at nothing to shut down New York’s famous intersection last summer to announce its U.S. launch. The huge “Nothing to Hide” billboard draped over the Virgin…
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