Viacom Surprises Media with Celebrities and Doughnuts - Event Marketer

Viacom Surprises Media with Celebrities and Doughnuts

DB_Silver_Viacom - TV Land_2003 Ex
Brand: VIACOM
Agency: C2 CREATIVE
Awards: EX AWARDS — BEST MULTI-MARKET EVENT (B-TO-B)
Year: 2003
The “upfront season” is when many a media buy is made, and Viacom didn’t want its TV Land and Nick at Night networks to go unnoticed during the endless string of presentations and events media planners…
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