Verizon Packs High-Tech Gadgets into its Mobile Tour - Event Marketer

Verizon Packs High-Tech Gadgets into its Mobile Tour

DB_EX_Verizon_2005 Ex
Brand: VERIZON
Agency: ALLOY MARKETING & PROMOTIONS
Awards: EX AWARDS — BEST VEHICLE DESIGN
Year: 2005
Given the trendy tastes of the consumers it was going after with its mobile effort last year, marketers at Verizon Wireless figured the standard tractor-trailer probably wasn’t going to make the right…
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