Verizon Eyes Philanthropy for Dave Matthews Tour - Event Marketer

Verizon Eyes Philanthropy for Dave Matthews Tour

DB_DaveMatthews_2007 Ex
Brand: VERIZON
Agency: IMG
Awards: EX AWARDS — BEST ACTIVATION OF AN ENTERTAINMENT SPONSORSHIP
Year: 2007
For its sponsorship of a four-stop mini-tour by Dave Matthews Band, Verizon unleashed a full mix of activation tools. Concertgoers got chances to play with a range of Verizon products, of course, but the…
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