Unilever Gets Provocative with Pitch-Dark Parties - Event Marketer

Unilever Gets Provocative with Pitch-Dark Parties

DB_EX_Unilever_2005 Ex
Brand: UNILEVER
Agency: GMR MARKETING
Awards: EX AWARDS — BEST PROPRIETARY PROPERTY (CONSUMER)
Year: 2005
Lots of brands talk about using their events to “touch consumers.” It took Unilever’s Axe, a brand whose marketing isn’t exactly known for its subtlety, to use event marketing to get those consumers…
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