U.S. Army Ignites its American Bowl with a Mobile Tour - Event Marketer

U.S. Army Ignites its American Bowl with a Mobile Tour

DB_Army_2004 Ex
Brand: U.S. ARMY
Agency: RELAY SPONSORSHIP & EVENT MARKETING
Awards: EX AWARDS — BEST PROPRIETARY PROPERTY (CONSUMER)
Year: 2004
The United States Army went way beyond the typical ticket-selling proprietary event with its two-year-old All-American Bowl, which is quickly becoming a case study for the right way to start your own property…
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