Toyota's Playful Strategy Scores with Sports Fans - Event Marketer

Toyota’s Playful Strategy Scores with Sports Fans

DB_EX_Toyota_2006 Ex
Brand: TOYOTA
Agency: MARITZ INTERACTIONS
Awards: EX AWARDS — BEST ACTIVATION OF A SPORTS SPONSORSHIP
Year: 2006
After signing on as one of the first major sponsors of the Dew Action Sports Tour’s inaugural season, Toyota stepped up with an activation plan that maxed out its on-site presence, tied in the brand’s…
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