Toyota Trades Swag for Social Currency - Event Marketer

Toyota Trades Swag for Social Currency

DB_Toyota_2014 ETA
Brand: TOYOTA
Agency: GEORGE P. JOHNSON SPINIFEX
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF INSTAGRAM
Year: 2014
Scion was facing an interesting challenge with its auto show activations that was a mix of both good and bad. The brand had earned a reputation for having the best swag on the show floor (the good), but…
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