TomTom Hosts a Two-Day Media 'Immersion' Event - Event Marketer

TomTom Hosts a Two-Day Media ‘Immersion’ Event

DB_TomTom_2015 Ex
Brand: TOMTOM
Agency: CERCONEBROWNCOMPANY
Awards: EX AWARDS — BEST PRESS/MEDIA EVENT
Year: 2015
TomTom entered the fitness space three years ago, but many consumers still think of it as a manufacturer of GPS devices. To change this perception among consumers and the media, and to keep the momentum…
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