The Travel Channel Unleashes "Yetis" in New York City - Event Marketer

The Travel Channel Unleashes “Yetis” in New York City

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Brand: THE TRAVEL CHANNEL
Agency: POP2LIFE
Awards: EX AWARDS — BEST USE OF GUERILLA/STREET MARKETING
Year: 2017
To create buzz and drive tune-in for its four-part special, “Expedition Unknown: Hunt for the Yeti,” The Travel Channel unleashed a band of brand ambassadors dressed as the Himalaya’s hairy white…
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