Target's In-Store Shopping Events Draw Millennials - Event Marketer

Target’s In-Store Shopping Events Draw Millennials

2016_Ex_EX_Shopper_Target1
Brand: TARGET
Agency: PERISCOPE
Awards: EX AWARDS — BEST SHOPPER MARKETING EVENT PROGRAM
Year: 2016
It started as a tactic to drive immediate traffic and sales during the crucial back-to-college period. But in 2015, Target shifted its focus to the long-term. Target wanted college-age shoppers to think…
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