Target's Bullseye Badges Activate Mobile Content - Event Marketer

Target’s Bullseye Badges Activate Mobile Content

DB_Target_2013 ETA
Brand: TARGET
Agency: PERISCOPE
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF HANDHELD TECHNOLOGY
Year: 2013
These days, it seems that if it ain’t mobile, it ain’t moving product. And Target really hit the mark with the Bullseye Badge campaign. The program was designed to increase college students’ engagement…
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