Target Bullseye University Live Reaches Thousands - Event Marketer

Target Bullseye University Live Reaches Thousands

DB_EX_Target_2014 Ex
Brand: TARGET
Agency: DEUTSCH
Awards: EX AWARDS — BEST MULTI-MARKET EVENT (CONSUMER)
Year: 2014
Target used an enormous pop-up to push content to a national four-day digital event—then pulled that action from the cloud back to the ground with hyperlocal activations on college campuses. Oh, and…
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