SXSW Puts Bodies in Motion with Gesture-Based Tech - Event Marketer

SXSW Puts Bodies in Motion with Gesture-Based Tech

SXSW ETA 2014
Brand: SXSW
Agency: AUDIENCE ENTERTAINMENT
Awards: EVENT TECHNOLOGY AWARDS — BEST AUDIENCE INTERACTION
Year: 2014
What better way to kick off the inaugural SXSW Gaming Awards in Austin, Texas, than with an interactive game that had the audience at Dell Hall in the Long Center swinging their arms left and right as…
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