Sun Microsystems Deploys a Green Conference Strategy - Event Marketer

Sun Microsystems Deploys a Green Conference Strategy

DB_SunJava_2008 Ex
Brand: ORACLE SUN MICROSYSTEMS
Agency: GEORGE P. JOHNSON
Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (B-TO-B)
Year: 2008
Green (as in earth-friendly) seems to be the new black. All the brands are wearing it, rolling out eco-friendly tours or touting their green practices to win the hearts and minds of environmentally conscious…
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