Sports Illustrated Transforms Swimsuits into Sales - Event Marketer

Sports Illustrated Transforms Swimsuits into Sales

DB_Swimsuit_2012 Book
Brand: SPORTS ILLUSTRATED
Agency: VELOCITY SPORTS & ENTERTAINMENT
Year: 2010
Sports Illustrated’s swimsuit issue, which sells more than a million newsstand copies each February, has become more than just a cultural icon–it has become the center of a robust event marketing initiative…
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