Special K Pop-Up Engages Women in New Brand Message - Event Marketer

Special K Pop-Up Engages Women in New Brand Message

DB_Silver_Kellogg 2_2014 Ex
Brand: KELLOGG'S
Agency: LEO BURNETT
Awards: EX AWARDS — BEST POP-UP STORE
Year: 2014
The Special K pop-up store was a one-day event that engaged women with the brand’s newest message, “The beauty of a woman should be measured by more than numbers.” It facilitated organic, authentic…
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