Sony Taps into Soccer Fever to Create Buzz for Camera - Event Marketer

Sony Taps into Soccer Fever to Create Buzz for Camera

DB_Ex_Sony_2010 Ex
Brand: SONY
Agency: PIERCE
Year: 2009
Some people see romance in the moon and stars of the night sky. Sony had a different vision: Twilight Football (or soccer, to us Americans), a series of seven matches that took place on Sept. 22, 2009…
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