Sony Generates Buzz with Mystery Concert Locations - Event Marketer

Sony Generates Buzz with Mystery Concert Locations

DB_EX_Sony_2006 Ex
Brand: SONY
Agency: IGNITION
Awards: EX AWARDS — BEST PROPRIETARY PROPERTY (CONSUMER)
Year: 2006
One of Sony Pictures’ roles for its parent company is creating content that provides platforms for sponsors and advertisers. One of the new additions to the portfolio last year was the Flash Concert…
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