Sony App Enables a Crowd-Controlled Drone - Event Marketer

Sony App Enables a Crowd-Controlled Drone

DB_Sony_2014_ETA
Brand: SONY
Agency: ISOBAR
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF A SINGLE TECHNOLOGY (B-TO-C)
Year: 2014
When it came time to for Sony to launch the new Sony Xperia C3 mobile phone, the brand headed off to a Pharrell concert in Istanbul with 25,000 of its closest friends. The event was GNC Fest ’14 and…
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