SoBe Plays Up New Flavors with Themed Experiences - Event Marketer

SoBe Plays Up New Flavors with Themed Experiences

DB_SoBe_2012 Book NEW
Brand: SOBE
Agency: MOTIVE
Year: 2011
SoBe’s Try Everything campaign was aimed at generating trial and awareness for the brand’s newest flavors. The initiative was part of an integrated effort that also included TV, radio and Internet. To…
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