Skinny Cow Helps Women Find the ‘Perfect Cup’ - Event Marketer

Skinny Cow Helps Women Find the ‘Perfect Cup’

DB_Nestle_2012 Book
Brand: NESTLE
Agency: ALCONE
Awards: EX AWARDS — BEST MULTI-MARKET EVENT (CONSUMER)
Year: 2012
To build buzz and awareness around its Cups single-serve ice cream treats, Nestlé’s Skinny Cow brand rolled out an event initiative under the Perfect Cup banner. Playing off the name of the product,…
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