Sears Promotes its Chef Challenge with a Flash Mob - Event Marketer

Sears Promotes its Chef Challenge with a Flash Mob

DB_Sears_2011-ETA
Brand: SEARS
Agency: AGENCYEA PURE IMAGINATION SPARKFACTOR
Awards: EVENT TECHNOLOGY AWARDS
Year: 2011
In July, Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, a series of events held at the brand’s Kenmore Live Studio pop-up…
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