SC Johnson Taps into Women’s Fashion Sense - Event Marketer

SC Johnson Taps into Women’s Fashion Sense

DB_Glade_Book1
Brand: GLADE SC JOHNSON
Agency: OGILVYACTION
Year: 2010
What better way to appeal to today’s image-conscious fashionista than by appealing to her sense of style—and smell. Like a high-end boutique, The Fragrance Gallery by Glade entertained and engaged…
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