SAP Re-engineers Sapphire Now with Customer Focus - Event Marketer

SAP Re-engineers Sapphire Now with Customer Focus

SAP SAPPHIRE NOW—ASUG Annual Conference 2013
Brand: SAP
Agency: SPARKS
Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (B-TO-B)
Year: 2014
SAPPHIRE NOW is a perennial example of the best in b-to-b event marketing, and last year SAP found a way to take its well-known campus format to the next level by using its expertise in evergreen experiences…
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