Road Rally Highlights Volkswagen’s ‘Green’ Cred - Event Marketer

Road Rally Highlights Volkswagen’s ‘Green’ Cred

DB_VW Wolfsburg_2012 Book
Brand: VOLKSWAGEN
Agency: VOK DAMS
Awards: EX AWARDS — BEST PRESS/MEDIA EVENT
Year: 2012
To build its eco-friendly credibility among media and potential buyers, Volkswagen unveiled the Think Blue Spritsparathon in Germany. The initiative tied back to a global Think Blue campaign which was…
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