Research in Motion Loft Party Touts New Blackberry - Event Marketer

Research in Motion Loft Party Touts New Blackberry

DB_EX_Research in Motion_2006 Ex
Brand: RESEARCH IN MOTION
Agency: GEORGE P. JOHNSON
Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (B-TO-B)
Year: 2006
Research In Motion wanted to launch its new BlackBerry 8700c with a little bit of style to raise demand for the new product among carriers, partners, developers and customers. The solution: A product unveiling…
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