Red Lobster's Mobile Restaurant Changes Perceptions - Event Marketer

Red Lobster’s Mobile Restaurant Changes Perceptions

DB_EX_Darden - Red Lobster_2003 Ex
Brand: DARDEN
Agency: THREE WIDE MARKETING
Awards: EX AWARDS — BEST VEHICLE DESIGN
Year: 2003
After 15 consecutive quarters of same-store sales growth, Darden’s management was challenged to find new ways to drive its business. Red Lobster didn’t have a brand awareness challenge, just a menu…
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