Puma Yard Activation Attracts America's Cup Fans - Event Marketer

Puma Yard Activation Attracts America’s Cup Fans

DB_Gold_Puma_2014 Ex
Brand: PUMA
Agency: KUBIK
Awards: EX AWARDS — BEST EVENT/ENVIRONMENT (CONSUMER)
Year: 2014
Puma Yard offered America’s Cup attendees in San Francisco a meeting space where they could watch the races by day and party by night. The environment, which promoted the America’s Cup, Team Oracle…
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