Promethean Uses Tour to Boost Trade-Show Numbers - Event Marketer

Promethean Uses Tour to Boost Trade-Show Numbers

DB_Prometheon_Book1
Brand: PROMETHEAN
Agency: INFINITY MARKETING
Year: 2010
When interactive learning technology provider Promethean saw trade-show attendance drop in 2009, it created the ActivClassroom Experiential Tour, which takes its products directly to customers and beefs…
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