Pilsner Urquell Leverages DIY Ethos to Boost Loyalty - Event Marketer

Pilsner Urquell Leverages DIY Ethos to Boost Loyalty

DB_Pilsner Arquell_2012 Book
Brand: PILSNER URQUELL
Agency: RF BINDER
Year: 2011
Do-it-yourselfers can often be difficult consumers for brands to reach. Rather than fight their inherent non-commercial attitude, Pilsner Urquell decided to embrace the ethos. The brewer launched a competition…
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