Philips Turns its Sales Convention into a Spy Movie - Event Marketer

Philips Turns its Sales Convention into a Spy Movie

DB_Philips_2008 Ex
Brand: PHILIPS
Agency: GLOBAL EVENTS
Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (B-TO-B)
Year: 2008
The Spanish and Portuguese division of Philips Electronics turned its annual sales convention into a blockbuster spy movie. Scriptwriters created a complete plot in which Philips’s competitors were cast…
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