P&G Activates Monster Sponsorship in 60 Days - Event Marketer

P&G Activates Monster Sponsorship in 60 Days

DB_ProcterGamble_Book1
Brand: PROCTER & GAMBLE
Agency: GMR MARKETING SPORTSMARK
Year: 2010
In what may be the fastest turnaround of an Olympic sponsorship deal ever, Procter & Gamble signed, sealed and then delivered its first-ever P&G Family Home in about 60 days. Taking over the…
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