Perrier Plays on Words, Makes Nights More 'IER' - Event Marketer

Perrier Plays on Words, Makes Nights More ‘IER’

DB_Perrier_2008 Ex
Brand: NESTLE
Agency: OGILVYACTION
Awards: EX AWARDS — BEST NIGHTLIFE MARKETING CAMPAIGN
Year: 2008
Perrier was in need of a serious brand makeover. Sales had been declining for years and the name just wasn’t on the radar for 20- to 30-year-old consumers. And so the IER campaign was born. Perrier…
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