Pepsi's Pop Open Music Program Targets Millennials - Event Marketer

Pepsi’s Pop Open Music Program Targets Millennials

2016 Ex_EX_Entertainment_Pepsi2
Brand: PEPSI
Agency: MOTIVE
Awards: EX AWARDS — BEST ACTIVATION OF AN ENTERTAINMENT SPONSORSHIP
Year: 2016
What if the simple act of popping open a can of Pepsi could score you free tickets to the summer’s hottest concert events? This was the premise for Pepsi’s Pop Open Music program, an integrated effort…
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