PepsiCo #PEPCITY Combines NYC Flavors at Super Bowl - Event Marketer

PepsiCo #PEPCITY Combines NYC Flavors at Super Bowl

DB_Pepsi_2015 Ex
Brand: PEPSI
Agency: INVNT
Awards: EX AWARDS — BEST EVENT/ENVIRONMENT (CONSUMER)
Year: 2015
To celebrate Super Bowl XLVIII in New York City and thank the Tri-State area for its business, PepsiCo created #PEPCITY, a 10,000-square-foot pavilion erected in Bryant Park. Strategically positioned as…
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