Pepsi Scales a Sponsorship with Hyped for Halftime - Event Marketer

Pepsi Scales a Sponsorship with Hyped for Halftime

DB_Pepsi1_2015 Ex
Brand: PEPSI
Agency: MOTIVE
Awards: EX AWARDS — BEST ACTIVATION OF AN ENTERTAINMENT SPONSORSHIP
Year: 2015
Long before Katy Perry rode in on a larger than life tiger puppet, Pepsi was making sure fans could hear its Super Bowl Halftime Show sponsorship roar. (See what we did there?) To drive unprecedented excitement…
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