Pepsi Events Get Football Fans Hyped for Halftime - Event Marketer

Pepsi Events Get Football Fans Hyped for Halftime

Lee Brice
Brand: PEPSI
Agency: MOTIVE
Awards: EX AWARDS — BEST ACTIVATION OF AN ENTERTAINMENT SPONSORSHIP
Year: 2014
Pepsi took its sponsorship of the biggest media event of the year, the Super Bowl halftime show, and set out to make it bigger by using a series of events to build excitement around the show and make it…
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