PayPal Sets Up Shop to Showcase its Payment Tool - Event Marketer

PayPal Sets Up Shop to Showcase its Payment Tool

DB_Paypal_2012 Book
Brand: PAYPAL
Agency: PBJS
Awards: EX AWARDS — BEST POP-UP STORE
Year: 2012

PayPal is the giant of the online payment world, but the company was out to show retail executives that it can also be used in a live setting—in brick-and-mortar stores—just as easily. To do that, it created the PayPal Shopping Showcase.

The brand transformed a storefront in New York City’s trendy Tribeca into a series of real-world shopping vignettes. Visitors got the chance to walk through simulated demonstrations that showed how PayPal is able to create an easy, simple and secure shopping experience for both retailers and consumers on mobile devices, online and in-store.

The experience began in the living room where visitors—primarily C-level executives and the media—learned more about PayPal. Then they moved to the coffee shop where they paid with PayPal via a mobile payment app. Then it was off to the grocery store, hardware store and a fashion boutique, where actors simulated different ways of using PayPal through custom demos. Each vignette was accompanied by a video that showed how the simulated technology played out. Before they left, visitors received a USB drive with the videos, as well as a book about PayPal’s key messaging.

Several of the retailers that sent execs to the pop-up signed on for in-store testing and implementation. The experience was covered by TV networks including Bloomberg TV and E!, and it was picked up on Forbes, Fortune, Reuters, GigaOM and Mashable.

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