Oracle Reimagines OpenWorld With a B-to-C Lens - Event Marketer

Oracle Reimagines OpenWorld With a B-to-C Lens

DB_Ex 2017_Best B2B Event_Gold_Oracle
Brand: ORACLE
Agency: MOSAIC
Awards: EX AWARDS — BEST EVENT/ENVIRONMENT (B-TO-B)
Year: 2017
Oracle OpenWorld 2016 reimagined the traditional conference format through a b-to-c lens that focused on learning, innovation and engagement to appeal to its younger, multicultural attendee base. Through…
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