Oracle CloudWorld Achieves Latin American Record - Event Marketer

Oracle CloudWorld Achieves Latin American Record

DB_Gold_Oracle_2014 Ex
Brand: ORACLE
Agency: BANCO DE EVENTOS
Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (B-TO-B)
Year: 2014

Cloud computing is the future of enterprise-level computing, and as a leader in the space, Oracle is bringing the good news everywhere it goes. For its CloudWorld São Paulo, the brand set for itself the task of being the largest cloud computing event ever held in Brazil in order to tap into the rapidly evolving and growing Latin American market.

Brazil is leading the region in growth and right now accounts for more than half of total cloud spending in Latin America, so Oracle naturally set its sites on creating an experience to remember. The brand combined audience acquisition strategy and social media integration to augment the live experiences and amplify the messaging. During the event, the content was the star, educating and exciting attendees to embrace Oracle’s solutions. There were several keynote addresses throughout the day, delivered by Oracle executives and industry thought-leaders who shared high-level vision with the audience.

For the one-on-one touch, the brand invited guests into breakout sessions organized by audience function. Those discussions were led by experts from Oracle and partner and customer organizations. The whole event revolved around a central, gigantic hub space that housed all of the critical experiences, including keynotes, sessions, meet-ups and hands-on demos. Oracle even went out of its way to court the folks who couldn’t make it out physically with a fully fleshed-out virtual experience that had live webcasts of content streamed to the Oracle Brazil Facebook page. Virtual attendees were able to interact with the physical event by asking questions of speakers through Twitter, which were answered during hosted 10-minute Q&A sessions with selected thought leaders and subject matter experts.

The goal was to be the biggest, and it was with more than 2,500 participants. It’s not all about the size, however. The reach and brand influence gained through this event was, according to the brand, where the real magic happened.

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