Opel Turns a Launch Event into a Space Odyssey - Event Marketer

Opel Turns a Launch Event into a Space Odyssey

2016 Ex_EX_EnvironB2B_Opel1
Brand: ADAM OPEL
Agency: GRASS ROOTS GERMANY UNIPLAN
Awards: EX AWARDS — BEST EVENT/ENVIRONMENT (B-TO-B)
Year: 2016
Transforming a dealer event into a 24-hour “cosmic” experience, European automaker Opel’s Mission Astra launch event had attendees gazing at the stars from luxury bubble tents for a sleepover at…
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