Online Reality Show Helps Ford Focus Accelerate Sales - Event Marketer

Online Reality Show Helps Ford Focus Accelerate Sales

DB_Ford Focus_2012 Book
Brand: FORD
Agency: TEAM DETROIT UNDERCURRENT
Awards: EX AWARDS — BEST EVENT-RELATED WEBSITE OR PORTAL
Year: 2012
Ford had some big-time objectives for the introduction of the new Focus—namely, making the car one of the most in-demand vehicles in the compact segment by the time it launched. In order to meet that…
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